Educational, informational, wellness-oriented, and promotional content can be delivered securely and affordably via the cloud with healthcare digital signage
New York, NY, March 2, 2022 — Adding to its suite of health relationship management and patient engagement solutions, Equiva today unveiled its healthcare digital signage offering. This solution provides a flexible framework for healthcare organizations (HCOs) to create engaging experiences that deliver educational, informational and promotional offerings to patients, visitors, and staff across waiting rooms, high-traffic public areas and employee-only locations.
“Digital signage is often overlooked or is an afterthought in healthcare organizations, yet it provides numerous opportunities to support real-world needs of patients and visitors as well as the providers and organizations who deliver services to these individuals,” stated Equiva CEO Nir Altman. “With continued advances in healthcare consumerization, HCOs must do more to engage captive waiting room audiences and share content that promotes their own organization. Our solution empowers HCOs to leverage digital signage in a way that serves their strategic needs – quickly, flexibly, affordably and securely.”
Meeting new demands in fast-changing industry sector
Many Equiva customers have seen solid results in using our tablet devices to engage with patients, Altman stated and, asked us about new approaches to plan, deploy and manage digital signage infrastructure in a more cohesive and cost-effective way, including hardware selection, content updating processes and remote technical support. “Our solution addresses the needs of HCOs who face short-term budget realities to leverage existing hardware across multiple sites while also planning longer-term strategies aligned to overarching organizational priorities.”
Equiva’s cloud-based digital signage solution is optimized for healthcare security demands and can be deployed in less than four weeks, with flexibility to create content and manage updates to meet the needs of individual departments and units while also supporting company-wide initiatives. The solution enhances the company’s health relationship management platform, an integrated omnichannel solution for collaborative, hyper-targeted digital health engagement.
Many options to use signage in public and employee-only locations
In addition to supporting brand positioning, HCOs use public-facing signage to improve patient and visitor satisfaction by creating calming environments that reduce perceived wait times. Content can be delivered via digital signage to extend warm welcomes, advance health education, inspire wellness, promote timely events, and instill confidence by spotlighting key providers and service excellence.
Many organizations also use digital signage behind the scenes to engage and educate employees. “This is becoming increasingly important as HCOs seek to advance today’s employee satisfaction initiatives. Flexibility is key to address wide-ranging needs across employee populations in a timely fashion,” Altman said. Amidst high burn-out rates, Altman added, Equiva’s seen an uptick in inquiries for digital signage to support on-site employee wellness programs, often dovetailing with EAP offerings, self-care reminders, and employee gratitude campaigns.
Equiva provides a health relationship management (HRM) platform to help healthcare organizations drive health improvement and financial success by developing and retaining long-term customer relationships. The SaaS platform blends unique aspects of patient engagement, care management, and marketing in a framework that bridges data analytics with education and behavioral science-driven methodologies – to purposefully mobilize intelligence-driven action among consumers, patients, their loved ones, and members of the care team. The platform powers a suite of educational offerings and engagement solutions delivered via secure connectivity with mobile devices (tablets and phones,) kiosks, televisions, and digital signage and more. https://equivahealth.com
Head of Marketing
Equiva (formerly PadInMotion)